Dr. Juliana Machado Ferreira founded and serves as Executive Director of FREELAND Brasil, whose mission is to conserve biodiversity by ending wildlife trafficking.  She designs and implements projects with three major focuses: (1) reducing demand for wild pets and wildlife parts and products through educational efforts and awareness actions; (2) supporting law enforcement against wildlife trafficking, international articulation and facilitation for the development of a regional wildlife enforcement network; and (3) developing scientific research to produce tools for law enforcement use. Ferreira’s ultimate goal is to establish an independent wildlife forensics laboratory in Brazil that will develop dedicated research and perform high quality forensic analyses on wildlife crime evidence for all South American countries. Ferreira is a TED Senior Fellow and received her Ph.D. in Conservation Genetics from Sao Paulo University.